Make sure your seen in your brand at every photo opportunity that arises from walking around the street randomly, to going shopping with your hubby, to arriving at the airport to filming your reality T.V show.
If this is not enough to steer people in, force your new celebrity BFF such as Jennifer Lopez to wear them even though she looks really awkward in them or claim that you will stand next to her in every photo just to make her look fat.
Make your husband wear them and if he doesn't, withhold sex for at least 6 months.
Don't succumb to Top shop and H&M prices when you can put a $250 designer price tag on it to secure a spot in the 'high quality, exclusive market".
Just kidding y'all, i love Mrs Beckham, this is not about bagging her out, because personally her sunglasses are great BUT there's no denying she's one strategic business women.