Monday, May 12, 2008

Weighing in on the Wayfarer

The re-launch of the infamous Ray-Ban Wayfarer sunglasses caused quite the frenzy in Tinseltown- with everyone who was anyone, donning a pair. The style which was first popularized by the incomparably elegant Audrey Hepburn in the 50's and then again in the 80's, which saw Ray-Ban's profit margins sky-rocket thanks to Tom Cruise's Risky Business.

Fast forward more than 20 odd years and Ray-ban Wayfarers have still got it going on and this time around Hollywood starlets including Lindsay Lohan, Nicole Richie and Mischa Barton had a lot to do with bringing the trend to a much wider, perhaps younger demographic. We mustn't forget the London Ladies Ala Kate Moss, Sienna Miller, Juliette Lewis and Kiera Knightley who were the subtle pioneers of the revival.


It's no mystery why the wayfarer keeps coming back on track wit mini-moguls Mary-Kate and Ashley Olsen making it look more than covetable with their cross between artsy Parisian and funky L.A style. On a daily basis the twins kept to the Original Large Ray-Ban Wayfarer ORIG.RB 2140 frame of Tortoise Shell and Black.


The popularity saw Ray-Ban introduce the classic cut in unique hues ranging from dark blue, pink, red, blue marine, military green, brown and orange. Paris Hilton tried to rock the daring white and red, but that best be left to the Chloe Sevigny & Ashley Olsen's of the world-minus the trucker cap.


Ashlee Simpson is one celebrity who whole heartily embraced, loved and made love to her Ray-Bans. Here she is in yet another pair of Ray-Bans. Ashlee wears Ray-Ban Wayfarer II RB 2143, with red bridge and black frame which is the updated two-toned frame.


The Oakley brand quickly stepped up its game when it saw Wayfarers rear their iconic eyes, by re-launched their 1st generation Oakley Frogskin Wayfarers. The vintage Wayfarers have seen the likes of hottie Elisha Cuthbert and Hayden Paniettiere standout summer long in their mirrored lenses. The style which was first introduced for men has seen women swoon and Ebayers in a frenzy to get their final bids in on these limited edition sunglasses.

With anything good, imitations are bound to follow, thus Ksubi introduced the Tsubi Milka Wayfarer to their collection. This has been a popular pair in Australian editorials for alternative fashion magazines and made a fan of Lindsay Lohan. But this fantastic pair have not received the recognition they deserve and failed to prove as popular as the hardcore Tsubi Grille design.


Chloe's small but wonderful sunglasses collection brought out a few wayfarer styles. Including Chloe CL 2144 which has been seen on Mandy Moore of late and is top Australian model Catherine McNeil's favourite pair of sunglasses.
Kate Bosworth and Rihanna have also tapped into the wayfarer look by sporting the Chloe Eyewear. Rihanna wears the unique Chloe CL 2124 wayfarer with slit style arms.


Even Chanel have moved away from their timeless styles to introduce a vintage collection which include fantastically quirky sunglasses including bright eyed green wayfarers as seen on Rachel Bilson last week.


If you love the newly introduced vintage wayfarer by Chanel as seen on Beyonce, but isn't in your eyewear-budget price range, the Ray-Ban Wayfarer II RB 2143 offers a pair in black with gold top bar and arms which were introduced first and look practically the same at only $150.

Lanvin has come into the mix with the Lanvin Key West sunglasses. After being seen on Ashley Olsen, these sunglasses sold out in an instant online at ShopBop and according to sunglasses guru Flashy Shades, the style has already sold out in Barneys.

Blogger FlashyShades has done a fantastic post on the Top Sunglasses of 2008 (which is worth checking out) and Lanvin Key West tops it of course. I heart these sunglasses, but unfortunately living in Australia, Ebay is my only option to access this particular pair, but unfortunately the pair have been significantly marked up by the very few eBay Sellers who stock them.

According to WhoWhatWearDaily, brightly colored frames are the way to go this summer, and thanks to the likes of Luella, Karl Lagerfeld, Chanel and Ray Ban the wayfarer is the pair to do it in. Always on trend Sienna Miller, has been seen in a beautiful turquoise wayfarer by the brand Super. This colour is perfect to set off a summer tan.

Uffie and Klaxon's guitarist Simon Taylor are also huge fans of the Italian made Super brand.


A very underrated brand in western countries is Persol. They make some very nice Italian sunglasses with high quality materials which have a legion of European followers including the Milan and Paris Fashion set.

Lauren Conrad also donned a pair on her reality tv show. She wore their large wayfarer model, Persol 2849 which comes in two sizes. Christina Ricci has been seen in the smaller pair.

Hollywood have followed suit with Mary-Kate Olsen, Orlando Bloom, Ashley Olsen, Matt Damon, Sharon Stone, Hugh Laurie and Elle McPherson becoming fans.

Ray-Ban's Clubmaster RB 3016 sunglasses, which are a metal take on the classic wayfarer have been so popular that they were used to style all the models at this season's Ellery Fashion Show in Australia. From the Jonas Brothers to the stylish Jasmine Sewell, these gold detailed wayfarers are set to be the next biggest Ray-Ban seller.

Many are still in love with they Wayfarer style sunglasses and are not willing to let them go anytime soon, thus the new styles, sizes and shapes that have been interpreted by many designers has brought a breathe of fresh air to the style which many can delve straight into.

All in all, imitations, knock-off and inspired styles may come and go, but at the end of the day, as all things go, nothing beats the original cut. That's why the Paris and Milan Fashion set, including top models Jessica Stam and Natasha Poly alongside Fashion Director Emmanuelle Alt have stuck to the tried and trusted classic black Ray Ban Wayfarer Orig.RB 2140 sunglasses and a stylish move at that.

28 comments:

WendyB said...

Those have never looked good on me (and I think they don't look good on a lot of the people who do wear them!).

Dollfaced Rebel said...

I really enjoyed this post. I tried the Raybans on, and I can't pull them off. They're a lot bigger in person. I guess I'll have to give some of the others you've mentioned a try!

Ash1314 said...

mmmmm red lips and wayfarers ;) Love it ...maybe i'll try that today

bear said...

i desperately need a new pair of wayfarers. i love this post!!

Debbie Shiamay said...

great photos!!! You must have put in a lot of effort. Then again... It was totally worth it!

cotton candy said...

they absolutely look horrid on me and i agree with wendyb, a majority who wears them looks horrid too. lol.

aizat.cinta.goddess said...

i really need one..love the blue one!!

The Pilgrim said...

Haha, what can I say about wayfarers, I wear them as normal glasses, it even became the logo of my blog!

destroymikeynow said...

This is so true. I love reading this. :)

Fashion Addict said...

I agree that everyone should have a pair of these!

BTW, one of my favorite models is Natasha Poly too!

I also wanted to know if we could do a link exchange together maybe, I hope so!

Adele said...

they look abit stupid one me
but i have some
=]

Carolina Lange said...

Great pictures! Love the post!
Love the green oves Rachel Bilson is wearing!

Fashion Splash said...

i love the wayfarer trend. problem, they don't suit my face!!! it's such a pity because i've fallen in love with them. didn't know there were so many types! great post

In Yr Fshn/ Young and In Love said...

Those Ksubi ones are gorgeous!

aizat.cinta.goddess said...

i just bought one from forever 21..in is a blue frame..love it!!!

Fashion Critic said...

I love this post.

Ragamala said...

I REALLY need a pair of Ray Bans.

ChiliLady said...

hey! haters are not my main problem, my main problem are the not-so-intelligent bloggers. and I don't want to spend MY time on them.

rohit said...

you are fantastic!!!

a kiss for you, my dear friend!
god bless u dear

Anonymous said...

Just got me a pair of frogskin Wayfarer Sunglasses im in love !

Anonymous said...

Hey, does any one know what shoes Ashley Olsen is wearing in the first pic? The grey colour ones...

S.D said...

I just got me a pair of Wayfarers yesterday, i love themmmm!!!!

Anonymous said...

THE SUEDE SHOES SHE IS WEARING IS CLARKS IM FROM JAMAICA AND WE WEAR THEM ALOT!

Anonymous said...

i have a vintage pair of wayfarers
they used to be my mom's wayfarers back in the 80s, she was going to trow them away but i found them!!
im SO inlove with them, they're black w/gold on top :]

Julien Nicolas said...

Somebody told that they bought some FUNK Royal Optics frames in LA.
I am looking for some pictures of it.

Dju funkfrance.com

iam3x said...

i have mine in the 80's but bought another one with a white frame. i just love wayfarers! :)

Flashy_Shades said...

just saw this post... thanks for the credit!

xx,
flashyshades

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